Best Betting Sites Sign Up Bonus

Best Betting Sites Sign Up Bonus Rating: 4,0/5 3156 reviews

A guide to the sports betting bonuses & free bets offered by online sports betting sites. Bonuses are a great way to add to your bankroll, and some sites are quite generous, particularly to new customers signing up and depositing for the first time. Find out why sites give away free money and what you can expect. Bet £10 Get £30 in free bets plus £10 casino bonus. New customers only. Min deposit £10. A qualifying bet is a ‘real money’ stake of at least £10. Min odds 1/2 (1.5). Free Bets credited upon qualifying bet settlement and expires after 7 days. Free Bet. We rate and review the best betting sites across many countries, and provide up-to-date information on the best offers, promotions, and deals that bookies provide. All of the sportsbooks and casinos on Bookies Bonuses are safe and secure, and if you want to find out more, feel free to get in touch. What are the best sports betting sites bonuses? There is extreme competition between sportsbooks as they fight for players in the online sports betting market. For many new sports bettors, the size of the potential sign-up bonus is what brings them in the door. We have ranked the best sports betting sites for bonuses and promotions in 2020.

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If you’re here, then chances are you like to place a bet, along with millions of other punters in the UK. Nailing a profit may be tricky, but the process behind betting is a very simple one – just pick a sporting event, look at the odds involved, and stake your chosen amount on your selection.

Many bettors carry this out and then leave a site, so why are the sportsbooks so keen on trying to provide the best sports betting offers? Why, if bettors spend so little time on their website, are there so many betting promotions lined up on their own, dedicated page? Further offers are sent directly to customers, so are the sportsbooks wasting their time?

It’s all about providing extra value, and if those customers were to stop for a while and take a look at what’s on offer, they could be in line for some generous boosts and bonuses. But what form do these sports betting bonus offers take, and how can you claim them? These betting deals take many forms, and some will start when you sign up for a new account while others are available on a daily basis. There are many ways to find them, too, so read on for our comprehensive guide to making the most from bookmakers’ promotions.

Best Bookmakers Promotions in (February 2021) Picked for You!

RankBookmakerBonusTurnoverMin OddsReviewMore
1100% Up to £100 In Bet CreditsNon-withdrawable1/5 (1.20)Bet365 ReviewCLAIM BONUSOpen Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #AD
2
Unibet
Money Back as a Bonus up to £40
if your first bet loses + £10 Casino
3x bonus amount2/5 (1.40)Unibet ReviewCLAIM BONUS
18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #AD
3Bet £10 Get £40 in Free Bets30x bonus amount1/2 (1.50)888sport ReviewCLAIM BONUS
New Customers only, 18+ . £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C's apply. #AD
4
Betfair
100% Up to £100 Free BetsNo requirements1/2 (1.50)Betfair ReviewCLAIM BONUS
New customer offer, 18+. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #AD
5Bet £10 Get £30 in Free BetNon-withdrawable1/2 (1.50)William Hill ReviewCLAIM BONUS
New William Hill online customers only, 18+. Min. unit stake of £10/€10 at odds of 1/2 or greater. Only the “win” part from EW bets will count. Free bet terms, payment method & country restrictions apply. Free bets credited as 3 x £10/€10. Free bet stakes are not returned as part of the settlement of successful free bets. All Free Bets must be wagered within 30 days. #AD

How to Get a Betting Promotion

These offers are not compulsory, and it’s down to the individual customer to decide whether to take them up. Sometimes, the best sports betting bonus is loaded automatically, and you can see it on the top bookmakers’ homepage or, it’s offered to you when you add a bet to your betslip. Other times, you may need to enter a promo code for the betting bonus that you need to find on the betting site or their social media platforms, or you may receive one in your inbox.

To find out about regular sports betting bonus deals , it’s important to follow your bookmaker on social media and to sign up for any newsletter feeds. Allow them to send SMS messages, too, as many betting promotions are sent via text.

The New Customer Betting Offers – It All Starts with the Welcome Bonus

Offers begin at the very start of a relationship, and the vast majority of bookmakers now offer a sports betting sign-up bonus. This is by far the most popular type of bonus, and it’s offered at almost every good betting site.

A sign-up sports betting deal can take a number of forms. Many offers will match a customer’s opening deposit and add bonus funds to their new account. These betting sites’ deposit offers can vary between 50% to 100% or possibly even higher, but the thing to look for is the monetary value of the upper limit. Those with £100.00 on the table or more will offer the best sports betting bonus in this respect.

The Wagering Requirements to Keep in Mind

Players should check all terms and conditions relating to sports betting bonus offers, but one of the most important points to look for is a wagering requirement. This can also be referred to as a rollover, and it requires the customer to play through the amount of their deposit and/or bonus a certain number of times before any profits can be withdrawn.

As an example, let’s say you have deposited £50.00 with a sportsbook and they have matched that figure by 100%, giving you a total of £100.00. The bookmaker in question then states that there is a 7x wagering requirement. That means that you will have to stake £700.00 in qualifying bets before you can withdraw any subsequent profits.

As a further point to note here, the bookmaker in question is also likely to apply rules on the bets that you make and the length of time you have in which to complete the betting bonus rollover. Once again, the exact details will vary, but typically, you might expect to make bets at minimum odds of 4/6 and to complete the cycle within 30 days.

Another issue to consider when looking for betting account offers in the UK is that sometimes the bookies may have requirements for the type of payment method you use to make your first deposit. For example, certain sites may not accept deposits made via e-wallets such as Skrill as qualifying for their deposit match offer.

The Oh-So Rare No-Deposit Bonus

On some very rare occasions, a bookmaker may offer a sports betting sign-up bonus that doesn’t require the customer to make any deposit. These are becoming increasingly rare but some remain, and they are worth looking out for.

These betting account offers with no deposit deal with small sums of money – usually £5.00 – and there are a number of limitations and conditions attached. They will also tend to come with very high rollover requirements so refer back to the previous section for the guide as to how these work.

In summary, it may be quite hard to withdraw any profits from a no-deposit sports betting bonus, but this is essentially free money, and a good approach is to use it to become accustomed to a bookmaker’s website before getting involved with a financial commitment of your own.

And the Not-So-Rare Free Bets

Another form of sports betting sign up bonus will issue a series of free bets. The monetary amounts here can be lower, but on the plus side, they are very quick and easy to use. Typically, a bookmaker may ask new players to open an account, deposit £10.00 and make a qualifying bet at the same figure.

Once that opening bet has been settled, a series of free bet tokens – usually between £20.00 and £30.00 – will be sent back to the account holder. Free bets can also be issued at any time during the life of an account, and are some of the most popular mobile betting offers for existing customers. We’ve just seen how they can appear when a customer signs up for a new account but what else can the average bettor expect?

Different Types of Free Bets

Free bets can be issued in a number of sports and on a number of possible outcomes. We’ve seen how they can be used as part of a sign-up sports betting bonus, but once you’ve signed up for an account, there are many deals available on an ongoing basis.

A recent introduction to the list is widely known as a free bet club. This is among the best sports betting bonus systems around as it rewards loyalty in a big way. Terms will vary depending on which bookmaker is involved but typically, you might bet £25.00 each week and get a free bet of £5.00 when you complete the qualifying cycle.

Elsewhere, many free bet offers are tailored to accumulator bets commonly known as Acca Insurance deals. Betting accumulator offers would typically pay out if one leg of a straight line multiple fails to come in.

Other free bet offers can come in for a host of one-off bets. Bookmakers are getting more creative now so we might see free bet tokens returned in football’s Correct Score market if the game finishes 0-0. Alternatively, a common horse racing offer returns free bets if your horse loses out to the favourite.

How to Find and Claim the Best Free Bet Offers

Free bet offers are all around but how do you find the best of them? Here are some of the best bookmakers for free bets and other sports betting bonus offers. We recommend logging on to these accounts on a daily basis and subscribing to their social media channels to find out more, like their betting offers this weekend.

  1. bet365 – This bookie starts with one of the biggest sign-up bonuses around. It’s a 100% match on your opening deposit, and it can stretch all the way up to £100.00. This is also one of the busiest sites in terms of offers with a choice of free bet deals every day. Click on the promotions tab to find out more.

    • Min 1.50 odds
    • Min £5 deposit
    • 7 days to claim
    • Loyalty club
    * Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #AD
  2. 10Bet – On sign up, 10Bet have arguably the best sports betting bonus around with a 50% on matched deposit worth up to £100.00. In terms of free bets, their betting offers are subject to change, but there are regular deals in horse racing and football markets. Sums of £10.00 are involved each term, and there are fair and straightforward terms.

    To access details, head to the 10Bet homepage and then click on the promotions tab. A full rundown of current offers will then appear.

    • Min 1.60 odds
    • Min £15 deposit
    • 7 days to claim
    • Cashback
    New Customers; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 50% of deposit up to £100; 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release; Some bet types don’t contribute to turnover; Withdrawal before turnover results in bonus cancellation; Terms apply; 18+. #AD
  3. 888Sport – They are among the most active bookmakers when it comes to issuing offers, and they are one of the first places to check out if you are looking for the best sports betting offer. In terms of free bets, it starts at the beginning when £30.00 in freebies are handed back in return for a sign-up, deposit and £10.00 qualifying bet.

    These free bet offers continue once a player has been signed up. Among the changing offers, is an Acca Insurance Promo which provides a free bet token is one leg of a qualifying multi fails to land.

    • Min 1.5 odds
    • Min £10 deposit
    • In-Play and Live Streaming
    • 7 days to claim
    CLAIM BONUS

    * T&C’s apply, +18.

    New Customers only, 18+. £10 min deposit. The bonus will be applied once the full deposit amount has been wagered at least once with cumulative odds of 1.5 or greater. Wagering must be cleared within 60 days. This offer may not be combined with any other offer. Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & full T&C’s apply. #AD
  4. Betfair – While Betfair is known mainly for their exchange, if you switch to the sportsbook then the best bonuses can be found. When they complete sign up, sports betting customers can get £100.00 in free bets after placing £50.00 in qualifying stakes.Once on board, the ongoing promos aren’t quite as frequent, but in terms of a sign-up deal, it might be fair to say that this is the best sports betting bonus around.

    • Min 1.5 odds
    • Min £10 deposit
    • Wide variety of markets
    • 7 days to claim
    New customer offer, 18+. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. #AD
  5. Unibet – Like all sports betting sign up bonus deals, the offer at Unibet is subject to change, and this is a bookmaker who is frequently bringing in new promotions. This is one of the best sportsbooks in regards to ongoing deals. Offers here have included refunded losing stakes in the football markets when an injury-time goal is scored, and there are many deals to take advantage of.

    • Min 1.50 odds
    • Min £10 deposit
    • 7 days to claim
    • Acca Rush
    18+ begambleaware.org. New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply. #AD
  6. Royal Panda – The popular Royal Panda casino opened up their sportsbook recently, and in a short space of time, it has proved to be very popular with punters. They start with a sports betting welcome bonus, and this is a £20.00 free bet which is easy to claim. Ongoing promotions have yet to really take off here but that £20.00 is a good way to kick off your account.

    • Various special bets
    • Min £10 deposit
    • Many asian handicap lines
    • Reputable operator
  7. Paddy Power – Paddy Power list a host of free bets, and this is one of the busiest places to play when it comes to finding sports betting bonus offers. Once again, there is a welcome deal, and while this has changed frequently over the years, 2019’s offer comes in the shape of a £10.00 free bet.

    Once you’ve signed up here, there are lots of promos available on a rotating basis. At the time of writing this included a weekly free bet club: This type of deal is becoming more common among sports betting bonus offers, and in this instance, it provides weekly free bet tokens when you meet certain staking requirements.

    • Quick withdrawals
    • Min £5 deposit
    • Incredible range of sports
    • Cash Out

Terms and Conditions of Free Bets

Bookmakers will have different terms and conditions, but across the sportsbooks, there are certain things to look out for. When we talk about free bets as the best sports betting bonus, we are actually referring to a free bet token. The bookmaker in question won’t issue a free bet as a cash sum so you can’t withdraw it, but you can use that token for another bet.

Look out to see if there are any minimum of maximum odds requirements, but perhaps the most important point is expiry dates. With some bookies, you may have up to 7 days in which to use a free bet token, but with others, the short shelf life may be reduced to 4 days.

Can Free Bets Winnings Be Withdrawn?

With a free bet token, there is unlikely to be any wagering requirements but do check this point under terms and conditions just in case. Therefore, you should be able to withdraw any profits that you make from a free bet.

The important point to note with sports betting bonus offers of this kind is that your stake is not returned with any winnings. Only the profit is paid back into your account, and the amount of the token would be excluded.

More Online Betting Promotions

It’s easy to find the best sports betting bonuses around, and they are certainly worth looking out for. The benefits will hopefully now be obvious, and the main aim for each bookmaker is to keep you coming back to their site. To do this, they offer betting promotions that provide much more value.

Event Specific Bonuses

Many of the best sports betting offers will appear when the big sporting events appear on the calendar. We’re talking about, among others, the FA Cup Final, Wimbledon Tennis, Six Nations Rugby, any of golf’s Majors or any world cup tournament for high-profile sports.

The betting promotions that drop in at this time will be very specific: for example, maybe there will be a big enhanced odds deal on the British Open golf if Tiger Woods finishes in the Top Ten. With that in mind, bookies’ promotions pages need to be checked whenever these big events come along.

Acca Insurances

We’ve briefly touched on Acca Insurances, but these are widespread offers now, so it’s worth mentioning them again. These will typically work when you pick a straight line multi of four bets or more. If all four picks come in, then you collect a profit in the usual way, but if just one loses, a refund of your stake will be made. The limit can be between £10.00 and £25.00, and those refunds are usually made as free bet tokens.

Cashout Can Make a Big Difference

This is a fairly new introduction to the list of sports betting offers, but it’s proving to be very popular. To take advantage, punters need to place a bet, let’s say on Liverpool to win a football match at 2/1. Maybe Liverpool are winning with ten minutes to go: at this point, the bookmaker in question may offer a cashout option at reduced odds of Even Money.

That’s just one example of where cashout can be claimed, and there are countless others with most sportsbooks now picking it up.

Cross-Platform Bonus

Most sportsbooks also have a casino side to their operation. Separate poker and bingo sites exist too, and this is where a cross-platform bonus applies. As an example, a sportsbook may send an email or SMS which offers a set of free spins at their casino.

Cross-platform offers can take different forms, and the best way to spot them is to sign up for email and text notifications.

Reload Bonuses

A reload refers to a second deposit – one that is made after you set up an account and add some initial funds. Once you’ve taken up your first sports betting sign up offer, the bookmaker in question will then add a follow-up offer on your second deposit. Once again, this may come in the form of a matched depositor; it can be a series of free bet tokens.

Betting Cashback Offers

A cashback offer is very distinct, and the offers work in completely separate ways. With cash back, you will receive a reward depending on your deposits and how much you play.

This is another type of offer where the terms will vary, but perhaps, there will be a 5% cashback if you bet £500.00 or more in a certain week. As the name would suggest, you should expect to receive bonus funds as a straight cash payment as opposed to free bet tokens.

Live Betting Offers

In-play betting is one of the success stories of the digital age, and a number of betting promotions are tailored to the live markets. Once again these are varied, and they can usually be found on the promotions page of the bookmaker in question.

Offers may be similar to the free bet club where tokens are awarded every week when you hit certain staking requirements. Others may just list a small free bet for your first live stake, but many bookies are now offering specific promos for in-play betting.

Mobile Bonus

Playing on mobile is becoming increasingly popular too, and once again, this is an area where the bookies are targeting. A sports betting bonus here can sometimes be issued, and all it takes is for the customer to download the app. The sums involved here are quite small – usually set at £5.00 – but this is a quick and simple way to get involved with betting on the go.

Referral Bonus

Lots of e-commerce sites publish a “refer a friend” offer, and the betting industry is no exception. Not all sportsbooks do this but there is a growing number who get involved, and the rewards can be generous at times.

Some bookies may issue a straight cash payment or maybe a free bet token which could be worth up to £20.00. On very rare occasions, a percentage of your referral’s stakes may be sent back, but this is less likely.

Best Betting Sites Sign Up Bonus

Best Odds Guaranteed

A best odds guaranteed system can vary depending on the sport involved. It’s most commonly seen in horse racing, and it works in the following way:

Bettors take an ante-post bet at a certain price, and the horse wins: If the race is run and the winning SP odds are longer than that ante-post figure, the bookmaker will pay out at the longer of the two.

Alternatively, a bookmaker may guarantee their odds on any other sport and state that they will match prices found elsewhere.

Best Betting Sites Sign Up Bonus
BookmakerDeposit BonusWageringFree BetsACCACashbackLoyalty Club
Bet365*£100 in Bet CreditsNon-withdrawableYesYesYesYes
Betfair100% up to £1006xYesYesNoYes
Unibet£40 Money Back + £10 Casino Bonus3xNoYesNoYes
888SportBet £10 Get £3030xYesNoYesNo
* Open Account Offer. Up to £100 in Bet Credits for new customers at bet365. Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. #AD

Loyalty Programs and VIP Bonuses

As we’ve seen, a number of bookmakers are starting to introduce loyalty programmes. These have been around for a while, but the weekly free bet club deals are really starting to gather momentum.

Loyalty has always been rewarded by those bookmakers who quote ongoing promotions. These deals can be used on a daily basis, and if you bet on certain multiples or on the sports that they relate to, this is another way to reward loyalty.

At the top end of the scale, it’s worth aiming for a VIP loyalty programme if you can. These are for high rollers, and there could be weekly stakes of £500.00 involved. However, cash rewards are much higher too, so these are certainly worth a look.

FAQs

  • Q: Can I receive a deposit bonus even though I already have an account with the bookmaker in question?

  • The short answer to this question is ‘no.’ Bookmakers stipulate that their sports betting welcome bonus is only available to one member of a household and it’s a one-time-only deal. Duplicate accounts will be rejected.

  • Q: I’ve not received my sign-up offer, what should I do?

  • In the first instance, check that you have met all of the requirements set under terms and conditions. Points to note include checking you have met the minimum deposit and you have not used any excluded funding methods. When you are sure you have complied, raise the query with the bookmaker’s customer services.

  • Q: Can I combine deposit bonuses with other promotions at the bookmaker?

  • A sports betting sign up bonus is a one-off deal for customers who register for a new account. It’s not repeatable, and bookmakers stipulate under terms and conditions that it cannot be used in conjunction with any other promotion.

Now You Know All About Betting Sites and Their Offers

There are indeed lots of advantages with this type of sports betting bonus. Depending on the type of betting promotion, odds boost could give higher returns. Free bet tokens could give the customer a second chance of landing a profit, and in every case, there is the chance to earn some extra cash.

There are some potential downsides with these betting promotions, and the most obvious of these is the wagering requirement. If you’re just looking to get in quickly and claim a quick deal, then this may not be for you as the rollover requires significant extra stakes. However, the experienced and dedicated punter may be happy enough to play through the additional requirement.

There may also be limited markets for an offer; football attracts the most deals, so if you don’t like to bet here, then you may find that your bookie doesn’t offer too much additional choice. There is also a question of validity and short expiry dates of the promos themselves.

Overall, the advantages do outweigh the disadvantages, and that’s why you’ll see the most experienced of bettors looking to make the most from sports betting sites’ offers and promotions.

Ultimately, it’s all about choice. No sportsbook is forcing their customers to accept an offer so they can either take it up or simply decline it. The important point is to check all terms and conditions and for the individual to decide whether or not the offer is right for them. Keep that in mind, and you can find the best sports betting offer to meet your needs.

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One interesting aspect of signing up with a legal betting site is the range of promotions and rebates offered to enhance the betting experience.

This guide looks at a variety of ways in which you can claim rebates and other forms of extra funds. We will discuss some of the most popular bonus types, in detail, with examples from some of the leading racebooks. The guide ends with advice about how any bonus works.

  • Horse racing rebates: How the online horse racing betting sites replaced flat-rate rebate deals.
  • Welcome offers: Bonuses when you sign up at a new site.
  • Cashback and bet insurance: Lose your bet but meet the conditions and get your money back.
  • Best odds guaranteed: Best of available odds, whether taken early or at the start.
  • Understanding rollovers: How do rollovers work and what to look for to maximize value.
  • Free past performances: Studying the form without payment.

Top Horse Racing Bonus

On Deposit

Best Sign Up Bonus Banks

Use Promo Code LSRTVG

Horse racing rebates: Offline and online

Best Betting Sites Sign Up Bonus Account

Offering bettors flat rate rebates on bets — win or lose — has been a popular way to offer loyalty rewards for many years. This (live) betting offers return between 3% and 10%, depending on the type of bet (singles, multiples, trifectas and so on) and the amount you bet.

Betting

While many gray-market bookmakers offer flat rate rebates, the risks associated with betting at these books make them dangerous for informed bettors.

What you will find from legal horse betting sites is a mix of welcome offers and ongoing loyalty rewards that take the place of rebates. These promotions cover regular and occasional bets. You might also find special loyalty programs aimed at high rollers.

Examples of rebates and promos available at the three biggest legal online horse racing sites

#1TVG: Use promo code LSRTVG to claim a risk-free bet of up to $200 on your first single wager. Earn credits for every bet, which can then can become wager rewards. TVG promos include sweepstakes, free past performance reports, and cashback for three out of four picks.

#2 BetAmerica: You can get a 100% matched welcome bonus, up to $100. Customers earn points for each bet they make. Promos include VIP Daymaker, where losing bettors can get their stake back on their star selection, plus specials for the big races.

#3 TwinSpires: Get $20 in bonus bets for every $100 in bets (up to $100 max). Loyalty points scheme gives regular bettors additional free bets, separate VIP scheme for high rollers. It offers a long list of promos including “Winsurance,” “Bet Back” and added prize money offers.

Welcome offers at online racebooks

Online racebooks compete for business by offering a welcome deal for new customers. These take the form of matched welcome bonuses or occasionally a free bets bonus.

An excellent example of a welcome bonus is at TwinSpires, which offers a $100 bonus to all customers. This is a straightforward bonus that awards the customer in increments of $20 every time he or she bets $100 at the site.

There is no expiration on this bonus. You must make an initial deposit, keep betting, and the full $100 bonus will be yours. High rollers might want to place a $500 bet immediately and claim the $100 right away, while others might want to place 50 bets of $10 over a few weeks.

While this looks like a 20% rebate, you need to account for the need to bet the bonus money before you can withdraw it.

100% matched bonus

One of the attractive welcome bonus offers featured by racebooks is a 100% match on your first deposit.

For example, when opening a new account at TVG, customers will receive a 100% match bonus up to $200.

The TVG matched bonus has no strict conditions attached to the bonus money – just as long as you use it for a bet. This makes it the equivalent of an instant rebate, win or lose.

Loyalty rewards

As well as creating offers to entice new customers, racebooks also offer a series of incentives to keep existing customers happy.

Most sites offer a loyalty scheme, where customers will earn points every time they bet. Once earning a certain amount of points, customers can convert them into cash and add it to their account.

A good example of a loyalty scheme is Wager Rewards at BetAmerica. By earning 1 point for every dollar wagered, and additional bonus points if placing exotic bets such as exactas and Pick 6 bets. Customers can convert these points into cash at any time.

The rebate potential for these loyalty schemes depends on the mix of bets made. While small in percentage terms, this money will add up over time, providing a bankroll boost.

Gambling

High rollers can sometimes qualify for VIP schemes. By betting a certain amount, bettors can enjoy additional benefits such as special promotions and extra deposit bonuses. The biggest bettors can expect custom offers and even a dedicated host.

Horse racing rebates via cashback or bet insurance

Another way of rewarding customers is via cashback offers. This is much like insurance on bets involving multiple selections.

As an example of a cashback offer, a horse racing betting site will offer you a rebate on your stake should your selection finish second in a selected race. This kind of offer is usually only available for the bigger races, such as the Kentucky Derby, or the more significant lead-up races to the main events. Occasionally these offers extend to third place, too, with your stake returned to your account.

Insurance bets are slightly different, as they offer rebates when one leg of a combination bet doesn’t win. For example, if you enter a Pick 4 contest and only pick three of the winners, a promotion such as this will see you win your initial stake back as a rebate.

Best odds guaranteed

These are promotions mostly available at European sites that offer their own odds, as opposed to betting in a pari mutuel pool. You’ll usually have a choice of either taking the current odds offered by the site or taking the odds at the starting of the race (the starting price.)

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With a “Best Odds Guaranteed” offer, you get the best of the two. If you opt for an early price and the odds do become longer, you’ll get those longer odds. If you took a price early and there is a lot of money for the horse, you’ll keep those longer odds.

Understanding bonus rollovers

At some sites, you’ll receive a bonus with rollover requirements. A rollover requirement is the number of times you’ll need to play through your account cash and the bonus funds before your bonus cash clears.

For example, you might sign up to a new site with a 100% deposit bonus with a 5x rollover requirement. If you then deposit $100, you’ll receive $100 in bonus cash. This means you’ll have to bet the total $200 five times to make the bonus cash yours. And, in this case, it’s $1,000 worth of betting.

Make sure you compare rollover requirements when deciding between bonuses. These affect the rebate potential for each of the offers.

Free past performances

Past performances are a key aspect of reading the form. You would usually pay for the opportunity of reading them. However, some online horse racing sites will offer past performances as an additional perk.

For example, at TVG, you can purchase a series of past performances. However, if you place a bet of at least $10 on the meeting in question, you’ll be reimbursed for the cost of this information.

Some sites will also offer free past performances to all members on selected races, especially at the largest race meetings.

Live streaming

In this day and age when there seems to be a cost attached to any streaming channel, racing fans can enjoy free streaming widely.

All of the three legal horse racing sites offer standard live streaming. You can watch any race you have placed a bet on, and many significant events you can watch in real-time.

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Read the terms and conditions

Whenever you sign up at a new site or take part in any bonus or promotion, check the terms and conditions (T&Cs) of both the site and the bonus in question. Yes, the T&Cs can seem a little long-winded at times, but you will find out valuable information.

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For example, in the terms and conditions, you’ll find the expiration date for the bonus. You’ll also find out if there are any state restrictions when using a particular site.

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Generally, you’ll find all of the terms and conditions above board. However, they can be useful in finding out if a bonus offer is not such a good one.

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For example, if you read in the T&Cs that a bonus has a 50x rollover requirement, it’s pretty clear immediately that this offer probably is not as worthwhile.